The new interactive medias are changing dramatically
the way we see everything related to Marketing.
Internet and the Interactive Television are
new medias that add more segmentation to the target (Marketing
One to One) and provides interaction between the advertiser
and this target. However, this new medias don´t reach
the level of coverage of a traditional mass media like the
The mobile phone is a device that is "on
hand" of most people in developed countries. It is the
true and real interactive device by its own sake, starting
to be an important tool in many marketing campaigns.
Dosmedios provides the appropiate tools to
implement and control marketing campaigns where the mobile
phone is combined with other medias. Dosmedios has developed
a technology platform that allows advertisers and ad agencies
to put in place direct marketing or branding campaigns with
mobile short messages (SMS), Wap, i-Mode, MMS, etc.